A 360-degree view of better drilling performance.

He oversees and champions opportunity identification, support and operational excellence (HSE and SQ) for all 360 Drilling Consultants Customer globally.

Villarreal’s career began in 1997 (3 yrs.) working in South Texas for Newpark Drilling Fluids as Field Professional responsible for rig site drilling fluid operations, optimizing water-based and oil-based drilling fluids, maintaining inventories, field testing and carrying out the designed fluid program.

He joined Halliburton Energy Services Baroid PSL in 2000 (15 yrs.), as a Sr. Field Professional continuing to work in South Texas. In 2001 he moved into the Baroid Regional Lab in Alice, TX proving field support and troubleshooting fluid issue as a Scientific Advisor. Promotion followed from 2006-2015 that included Technical Professional, Operations Leader to Baroid PSL, Operations Manager in the Permian Basin, Global Account Technical Expert, to ExxonMobil Global Account Manager with Russia Regional responsibility helping manage the Kara Sea joint venture with Rosneft. This experience helped gain exposure to working with foreign government establishing facilities and use of services internationally.

In 2017 (3yrs) joined Apache Corp. based in San Antonio as the Drilling Fluids and Solids Control SME for the North America Unconventional Resources (NAUR) responsibilities included creation and implementation of cost containment and reduction in relation to all drilling fluids and solids control personnel, chemical and equipment and on location. Through collaboration with the data analytics team in house we developed matrix and KPI’s to evaluate and track progress throughout the different projects and field exploitation, resulting in overall performance improvement and cost reduction year over year.

Villarreal holds a BAAS degree in Business from University of the Incarnate Word, MSM degree from Embry-Riddle Aeronautical University and is a member of SPE and AADE. Patent awards include:

• Alfredo Villarreal Jr & Bill Shumway. “Expandable Coating for Solids Particles” HES-2012-IP-055865U1 - Patent Application. Patent Issued. 2014
• Alfredo Villarreal Jr & Bill Shumway. “Weighting Agent, Dry Solids Particulate with Soluble Coating, Removable Coating for Changing the Density of Weighting Agents Expandable Coating for Solids Particles” HES-2012-IP-055867U1 - Patent Application. Patent Issued. 2014

Bahri Kutlu is Managing Partner at 360 Drilling Consultants and a drilling engineer with more than 15 years of experience spanning well design, real-time operations, drilling performance optimization, data analytics, and software development.

He began his career in 2009 as a Drilling Fluids Engineer before moving into real-time drilling operations and engineering with Apache Corporation. As a Drilling Operations Center Team Lead and later a Drilling Engineer, Bahri supported unconventional drilling programs across West Texas, combining engineering analysis, real-time surveillance, and workflow automation to improve execution and reduce well costs. His work contributed to substantial cost reductions in the Alpine High program and established the data-driven approach that has remained central to his career.

Since then, Bahri has been involved in the design, execution, and performance analysis of more than 70 horizontal wells. His recent drilling work includes complex Eagle Ford and Austin Chalk wells involving pilot holes, rotary steerable systems, extended laterals, faulted geology, sidetracks, and real-time directional and drilling-performance optimization. He works closely with drilling operations, directional teams, geosteering, geology, and service companies to translate real-time data into practical operational decisions.

Bahri is also the founder of DrillingMetrics, where he develops engineering analytics and AI-enabled software for drilling operations. His work combines traditional drilling engineering with high-frequency rig data, automated event detection, offset analysis, engineering models, and AI-assisted knowledge retrieval to help engineering and operations teams identify dysfunction, understand performance, and make faster decisions from their data.

His broader experience includes hydraulic-fracturing analytics, real-time completions data, and multidisciplinary subsurface and operational workflows, giving him a practical understanding of the full well-delivery process.

Bahri holds a Bachelor’s degree in Petroleum and Natural Gas Engineering from Middle East Technical University and an M.S. in Petroleum Engineering from the University of Tulsa. He is also the author of multiple technical publications, including JERT-14-1352 and SPE-191797-MS.

At 360 Drilling Consultants, Bahri focuses on bringing together experienced drilling engineering, real-time operational support, data analytics, and modern technology to help operators drill safer, faster, and more efficiently.